6 Art�culos

Intention to purchase green products according to the Theory of Planned Behaviour: Incorporation of the moral obligation to the model

Acceso

en l�nea

Jessica M�ller,Juan Bernardo Amezcua,Sheyla M�ller P�g. 15 - 30

Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, in 2019, 7 of 10 Mexicans are willing to buy ecological products. In order to assess the m... ver m�s

Revista: RAN: Revista Academia & Negocios Formato: Electr�nico

Tabla de contenido: Vol: 7 Num: 1 Par: PP A�o: 2021

Social capital as a distinctive attribute of millennial donors: the case of Mexico

Acceso

en l�nea

Juan Bernardo Bernardo Amezcua N��ez,Alicia De la Pe�a,Juana Mar�a Saucedo Soto P�g. 45 - 60

This study objective was to profile Mexican millennial money donors for a better understanding of the behavior of social cause charitable donation at different stages of people?s life. Logistic and general regressions analyzes identified social capital a... ver m�s

Revista: RAN: Revista Academia & Negocios Formato: Electr�nico

Tabla de contenido: Vol: 5 Num: 1 Par: 0 A�o: 2019

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