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Jessica Müller,Juan Bernardo Amezcua,Sheyla Müller
Pág. 15 - 30
Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, in 2019, 7 of 10 Mexicans are willing to buy ecological products. In order to assess the m...
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Juan Bernardo Bernardo Amezcua Núñez,Alicia De la Peña,Juana María Saucedo Soto
Pág. 45 - 60
This study objective was to profile Mexican millennial money donors for a better understanding of the behavior of social cause charitable donation at different stages of people?s life. Logistic and general regressions analyzes identified social capital a...
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Juan Bernardo Bernardo Amezcua Núñez,Alicia De la Peña,Juana María Saucedo Soto
Pág. 45 - 60
This study objective was to profile Mexican millennial money donors for a better understanding of the behavior of social cause charitable donation at different stages of people?s life. Logistic and general regressions analyzes identified social capital a...
ver más
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