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Sathyanarayana S,B. H. Suresh
Pág. 103 - 117
Indian rural market with its enormous size and demand base offers great opportunities to marketers. However, there are many serious challenges that FMCG manufactures face in tackling rural markets, viz., the scattered nature of rural markets, their small...
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Paulina Rytkönen, Madeleine Bonow, Chloe Girard and Håkan Tunón
This article highlights the motivational factors behind consumers’ and tourists’ decisions to buy local artisan cheese in Jämtland (Sweden). Empirically, the case itself diverts from the typical Franco-Mediterranean case in which both th...
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Glen Finau,Nacanieli Rika,Jale Samuwai,James McGoon
Pág. pp. 11 - 21 pgs.
This article examines rural dwellers? perceptions of digital financial services (DFS) to identify which factors may enhance or impede their adoption. The article is based on a survey and follow-up interviews in rural Fijian communities with relatively lo...
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Laird Jones
This paper examines how early colonial, town-based wholesalers discerned rural African consumer tastes and measured demand for imported goods by focusing on the experience of the O?Swald Mwanza branch from 1906 through 1916. Like many metropolitan firms,...
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Lucia Laginová, Michal Hrivnák and Jana Jarábková
Alternative food networks (AFNs) represent local food systems and short supply chain networks alternative to global food systems. These networks are often developed within rural?urban interfaces and take various forms, due to the high propensity towards ...
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Chen Ting Wu,Shenglin Elijah Chang
Pág. 103 - 111
Based on action research methods in between peri-urban and rural communities of Longtan region in Taoyuan Taiwan, the object of our paper is to investigate how to reconnect lives and landscapes to revitalize small towns and shrinking rural villages by cu...
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Xiaoyu Yin, Jia Li, Jingyi Wu, Ruihan Cao, Siqian Xin and Jianxu Liu
Geographical indications (GIs) mitigate information asymmetry in agri-food transactions by providing consumers with origin and quality information. This paper explores the impact of GIs on rural development in China by examining agricultural output and f...
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Di Liu and Pan Wang
WeChat is a social media widely used in rural China because of its operability and simplicity. This paper contributes to the role of WeChat in rural e-commerce. Based on 406 orange farmers? survey data from Hubei Province, China, we used the Heckman mode...
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Dr. Alka Maurya
Pág. 13 - 18
Multinational Companies in a bid to increase their revenue and profit are now eyeing the emerging markets. Considering the saturation in the urban market they are now targeting the consumers in rural markets of emerging economies. Lowering price by redu...
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Kamshat Tussupova, Ronny Berndtsson, Torleif Bramryd and Raikhan Beisenova
Safe water supply is one of the important Millennium Goals. For development of market water supply services, the willingness of consumers to pay is essential. The consumers? willingness to pay (WTP) for piped water supply using the contingent valuation (...
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Jana Jadudová, Milada ?tastná, Iveta Marková and Emília Hroncová
Regional product labelling has become a trend in recent years, with the goal of being able to stimulate and support local economies; increase the sales of quality local products and services; preserve and maintain traditions, local cultural values, and t...
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Neny Aditina,Lilik Sugiharti 10.21831/economia.v15i2.24694
Pág. 209 - 220
Abstract: This study aims to analyze the effect of internet technology and social demographic variables on women's decisions to work at home. Using National Labor Force Survey (Sakernas) conducted in February 2018, this study observed working women aged ...
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Adam Piasecki
Water and sewage management in Poland has systematically been transformed in terms of quality and quantity since the 1990s. Currently, the most important problem in this matter is posed by areas where buildings are spread out across rural areas. The pres...
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Noor Jamal
The residential sector in South Africa is being electrified by the South African government on a priority basis. For this purpose, both grid and off-grid electrification options are being used. As off-grid option, 50 Watt Solar Home Systems (SHS) is bein...
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Tom Brower
Pág. 145 - 177
In the midst of an energy crisis, sub-Saharan Africa is a global outlier with respect to power infrastructure and is literally without power. Nearly 600 million Africans?roughly two-thirds of the region?currently lack access to consistent, reliable, and ...
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Raymond Kimera, Richard Okou, Adoniya Ben Sebitosi, Kehinde O. Awodele
The extension of modern energy services to rural sub-Saharan Africa has continuously provided a challenge to energy utilities. The continued reliance on diesel generators for rural electrification is increasingly becoming unsustainable, due to a number o...
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Yiwen Zhu, Xumin Zhang, Simin Yan and Lin Zou
Live streaming commerce (LSC) effectively combines the traditional real economy and e-commerce. Based on more than half a million unique GIS data values on LSC activities sourced via Taobao (Alibaba), we traced the spatial distribution of different playe...
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Min Wan, Haibo Kuang, Yanbo Yang, Bi He, Sue Zhao, Ying Wang and Jingyi Huo
In order to systematically solve the problem of formulating agricultural green development strategies based on the four dimensions of policy green, industry green, science and technology green, and awareness green, this paper uses the method of combining...
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Zhuoran Shan, Zhe Wu and Man Yuan
The attractiveness of commercial centers is one of the core issues in urban and rural planning research. To deepen the theoretical understanding of attractiveness and optimize modeling, we empirically analyzed the factors and mechanisms influencing the a...
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David Gritten, Sophie Rose Lewis, Gijs Breukink, Karen Mo, Dang Thi Thu Thuy and Etienne Delattre
The forest landscapes of the Greater Mekong Subregion (GMS) are changing dramatically, with a multitude of impacts from local to global levels. These changes invariably have their foundations in forest governance. The aim of this paper is to assess perce...
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