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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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André F. Santos, José Marinho and Jorge Bernardino
Loyalty platforms are designed to increase customer loyalty and thus increase consumers? attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and...
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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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Roberto Suson, Donna Marie Rivero, Alma Arnejo, Nadine May Atibing, Joerabell Lourdes Aro, Angelo Burdeos, Kafferine Yamagishi and Lanndon Ocampo
The impact of service disruptions to critical utility services due to natural disasters is evident during delays in emergency responses and humanitarian relief, especially for urban populations with highly interdependent infrastructures. Aside from healt...
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Jaroslav Dado, Janka Taborecka?Petrovicova, Tamara Rajic
Pág. 47 - 58
Research question: This study aims to propose and empirically examine a relationship quality model in a grocery retail setting in Serbia. Motivation: Whereas relationship quality has been extensively studied in B2B settings and in developed economies, fa...
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ASAFO ADJEI ANNING, GEORGE AKWAA-SEKYI, ELLIS KOFI AKWAA-SEKYI, MICHAEL OPOKU
Pág. Page:29 - 39Abstract
Inventory constitutes greater proportion of manufacturing firms? current assets of which water bottling companies are of no exception. Hence, prudent management of such inventory can be of a great source of competitive advantage in relation to maintainin...
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Ricca Ricca,Ferdi Antonio
Pág. 96 - 112
An increasingly competitive business climate and changes in patient behavior, fostering hospital managers to pay more attention in regard to factors that could affect patient loyalty. Quality care is well known as a major contributor to patient loyalty. ...
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Mihalj Bakator, Dejan Ðordevic, Dragan Cockalo, Srdan Bogetic
Pág. 53 - 64
Research Question: In this paper the effect of consumers? relationship towards a company on brand loyalty is analysed. Motivation: The main goal is to determine if consumers? relationship towards a company develops brand loyalty. In addition, consumer-br...
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Yacine Merrad,Mohamed Hadi Habaebi,Md Rafiqul Islam,Teddy Surya Gunawan
Pág. pp. 32 - 46
Object detection and tracking is one of the most relevant computer technologies related to computer vision and image processing. It may mean the detection of an object within a frame and classify it (human, animal, vehicle, building, etc) by the use of s...
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Irsa Mehboob,Mubbsher Munawar Khan
Pág. 85 - 91
The purpose of the study is to explore the association among the social media practices which effect the purchase intention of the consumers in the Pakistani context. The study is helpful for all the practioniers and profit earning organizations as it gi...
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