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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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Usama Najam, Raza Ali and Umar Burki
This study examines how the COVID-19 pandemic affected the trends and theoretical development of advertising research. By using appropriate keywords, this research selected 210 articles from the Web of Science database. We applied bibliometric analysis t...
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Shueh-Ting Lim, Lee-Yeng Ong and Meng-Chew Leow
In this technological era, businesses tend to place advertisements via the medium of Wi-Fi advertising to expose their brands and products to the public. Wi-Fi advertising offers a platform for businesses to leverage their marketing strategies to achieve...
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Radovan Madlenak, Roman Chinoracky, Natalia Stalmasekova and Lucia Madlenakova
This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in ?ilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the con...
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Manolis Remountakis, Konstantinos Kotis, Babis Kourtzis and George E. Tsekouras
Recommender systems have become indispensable tools in the hotel hospitality industry, enabling personalized and tailored experiences for guests. Recent advancements in large language models (LLMs), such as ChatGPT, and persuasive technologies have opene...
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Mastura Adam, Ammar Al-Sharaa, Norafida Ab Ghafar, Riyadh Mundher, Shamsul Abu Bakar and Ameer Alhasan
Visual comfort has a critical effect that significantly influences public appreciation of urban environments. Although colour is an integral part of billboard design, little empirical evidence exists to support some of the popularly held ideas about the ...
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Chih-Huang Lin, Yuan-Shuh Lii and May-Ching Ding
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the ...
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Iosif Viktoratos and Athanasios Tsadiras
A domain that has gained popularity in the past few years is personalized advertisement. Researchers and developers collect user contextual attributes (e.g., location, time, history, etc.) and apply state-of-the-art algorithms to present relevant ads. A ...
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Zehong Wang, Xiaolong Han, Yanru Chen, Xiaotong Ye, Keli Hu and Donghua Yu
Airlines have launched various ancillary services to meet their passengers? requirements and to increase their revenue. Ancillary revenue from seat selection is an important source of revenue for airlines and is a common type of advertisement. However, a...
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Szymon Chmielewski
Visual pollution (VP) is a visual landscape quality issue, and its most consistently recognized symptom is an excess of out of home advertising billboards (OOHb). However, the VP related research concerns landscape aesthetic and advertisement cultural co...
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