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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Zimei Zhang, Jianwei Xiao, Wenjie Wang, Magdalena Zielinska, Shanyu Wang, Ziliang Liu and Zhian Zheng
Angelica sinensis (Oliv.) Diels, a member of the Umbelliferae family, is commonly known as Danggui (Angelica sinensis, AS). AS has the functions of blood tonic, menstrual pain relief, and laxatives. Accurate classification of AS grades is crucial for eff...
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Fahad Alqahtani, Mohammed Almutairi and Frederick T. Sheldon
This study provides a comprehensive review and comparative analysis of existing Information Flow Tracking (IFT) tools which underscores the imperative for mitigating data leakage in complex cloud systems. Traditional methods impose significant overhead o...
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Kamal P. Upadhyaya, Raja Nag and Franklin G. Mixon, Jr.
India is among the largest and fastest-growing economies in the world. To continue its growth, energy is and will continue to be one of its most important considerations. With a population of over one billion, India is the third largest consumer of petro...
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Muhammad Dimyati, Supriatna Supriatna, Ryota Nagasawa, Fajar Dwi Pamungkas and Rizki Pramayuda
In recent years, unmanned aerial vehicles (UAVs) have been actively applied in the agricultural sector. Several UAVs equipped with multispectral cameras have become available on the consumer market. Multispectral data are informative and practical for ev...
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Ana García-Moral, Encarnación Moral-Pajares and Leticia Gallego-Valero
The Protected Designation of Origin (PDO), part of the EU?s quality policy for agri-food products, aims to provide consumers with reliable information on the quality of a food, linked to its origin. Olive oil has perceptible qualities derived from its pl...
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Camilo André Pereira Contreras Sánchez, Marco Antonio Tecchio, Daniel Callili, Marlon Jocimar Rodrigues da Silva, Leticia Silva Pereira Basílio, Sarita Leonel, Juan Carlos Alonso and Giuseppina Pace Pereira Lima
Brazil has emerged as a significant producer of seedless grapes due to high consumer demand. This has led to increased production of seedless grapes in non-traditional cultivation regions, such as subtropical areas. To meet this demand, the search for ne...
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Razieh Pourdarbani, Sajad Sabzi, Mohsen Dehghankar, Mohammad H. Rohban and Juan I. Arribas
The presence of bruises on fruits often indicates cell damage, which can lead to a decrease in the ability of the peel to keep oxygen away from the fruits, and as a result, oxygen breaks down cell walls and membranes damaging fruit content. When chemical...
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Rizky Anugerah Pratama, Kokom Komariah, Dicky Jhoansyah
Pág. 1362 - 1369
The purpose of this study was to analyze viral marketing and consumer confidence in purchasing decisions. The research method used are descriptive and associative research methods. Data collection techniques used are observation, interviews, questionnair...
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Toshihiro Kameda, Akihiro Nagata, Yohei Kimura, Ryujin Imai, Pragyan Shrestha, Keisuke Kimura, Atsushi Yasuda and Hiromasa Watanabe
A software-controllable, consumer-grade, single-chip transceiver integrated circuit (IC) has multiple applications because it can generate a continuous-wave beacon while providing the basic functions of frequency shift keying digital communication as wel...
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