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Patrice Georget
Pág. Pág. 117 - 128
Estudiamos el rol persuasivo de los gestos en la comunicación mediática, gracias a dos investigaciones empíricas que ilustran el rol activo del receptor. En primer lugar, mostramos cuál es el rol de la gestualidad de un hombre político en la asignación d...
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Moses Adeleke Adeoye
Pág. 47 - 51
An accessible explanation of academic writing differences between a position paper and an empirical paper for graduate students? writing approach. The purpose is for graduate scholars who want to use these articles for basic knowledge and fundamental ide...
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Marcos Inky Tae, Kohei Ogawa, Yuichiro Yoshikawa and Hiroshi Ishiguro
A system using the ?sequential persuasion? concept would be able to increase the persuasiveness of a message for public service announcements or advertisements. A potential application would be a system of robots distributed throughout an environment, fo...
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Pahmi Pahmi,Siti Niah
Pág. pp. 205 - 221
This study aims to find out students? voices towards online debate through WhatsApp as alternative media to enhance critical thinking skills during Covid-19 pandemic. Sixteen undergraduate students participated in online debate for ten sessions throughou...
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Nur Syahira Mohamad Shari, Mohd Farid Shamsudin
Game theory has been used a long time ago in military strategy. In Marketing, game theory can be explained as persuasion element for the organization to consider about which the competitors will likely move and the impact for this movement towards their ...
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Sidra Tabassum, Muddasar Ghani Khwaja and Umer Zaman
Digital platforms have made Generation Z able to listen to the story from both sides, i.e., the brand?s promotional messages, and the consumers? experiences. To capture an audience?s attention on endless entertainment and informational platforms, narrati...
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Hanne Spelt, Elisabeth Kersten-van Dijk, Jaap Ham, Joyce Westerink and Wijnand IJsselsteijn
Persuasive interventions can lose their effectiveness when a person becomes reactant to the persuasive messages?a state identified by feelings of anger and perceived threat to freedom. A person will strive to reestablish their threatened freedom, which i...
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Kiemute Oyibo and Julita Vassileva
Persuasive technologies have been identified as a potential motivational tool to tackle the rising problem of physical inactivity worldwide, with research showing they are more likely to be successful if tailored to the target audience. However, in the p...
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Juan Pablo Díaz Fuenzalida
El presente trabajo estudia la actividad del Ombudsman Criollo en Tribunales de Justicia. Para ello, se sintetizan las principales doctrinas al respecto sobre la actividad en casos judicializables o judicializados del Ombudsman; se revisa la experiencia ...
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Jaroslav Kita
Pág. 1 - 8
Until recently, emotions were not one of the most precious elements of marketing. There are theoretical and empirical models that show that emotions affect perception, decision, motivation, and consumer behaviour of the Elaboration Likelihood Model (ELM)...
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