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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Md Saiful Islam and Fei Liu
In the realm of artificial intelligence, knowledge graphs have become an effective area of research. Relationships between entities are depicted through a structural framework in knowledge graphs. In this paper, we propose to build a domain-specific medi...
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Danijel Bratina and Armand Faganel
The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers? purchasing intentions and attitudes towards endo...
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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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André F. Santos, José Marinho and Jorge Bernardino
Loyalty platforms are designed to increase customer loyalty and thus increase consumers? attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and...
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Liang Chi, Mengshuai Zhu, Chen Shen, Jing Zhang, Liwei Xing and Xiangyang Zhou
This paper explores the impact of e-commerce on profit margin from the perspective of scale using nation-level survey data from China. The results show that e-commerce can increase the profit margin of cooperatives, and that a higher proportion of sales ...
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María Carmen López-Mendoza, Marta Lozano, Edgar García-Romero, Pilar Ruiz-García, María Gormaz, Rafael Jordano, Luis Manuel Medina, Amparo Ramón-Beltrán and Dolores Silvestre
Milk supplied to neonates in neonatal units is kept at room temperature for some time, which could influence microbial growth. This study aims to evaluate the growth of Escherichia coli in HM and PIF under various treatments and conditions, as well as to...
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Bimo Sunarfri Hantono, Syukron Abu Ishaq Alfarozi, Azkario Rizky Pratama, Ahmad Ataka Awwalur Rizqi, I Wayan Mustika, Mardhani Riasetiawan and Anna Maria Sri Asih
Counterfeit products have become a pervasive problem in the global marketplace, necessitating effective strategies to protect both consumers and brands. This study examines the role of cybersecurity in addressing counterfeiting issues, specifically focus...
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Omar Flor-Unda, Freddy Simbaña, Xavier Larriva-Novo, Ángel Acuña, Rolando Tipán and Patricia Acosta-Vargas
Vulnerabilities in cyber defense in the countries of the Latin American region have favored the activities of cybercriminals from different parts of the world who have carried out a growing number of cyberattacks that affect public and private services a...
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