|
|
|
|
|
Trishala Chauhan, Shilpa Sindhu and Rahul S. Mor
The spike in internet users led healthcare companies to confer their agile presence on various digital platforms and engage customers online to increase their viability amid the rising competition. Online customer engagement takes place through branded c...
ver más
|
|
|
|
|
|
|
|
|
|
|
Naveed Ahmad, Aqeel Ahmad and Irfan Siddique
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of factors, including fierce competitive convergence, rapid ob...
ver más
|
|
|
|
|
|
|
|
|
|
|
Hendro Priyono,Susi Indriyani
Pág. 16 - 22
The trend of growth in the number of coffee shops in 2021 is relatively increasing, but there is a phenomenon of a decline in coffee shop consumers; this occurs because consumers shift consumption from coffee shops to household consumption, where consume...
ver más
|
|
|
|
|
|
|
|
|
|
|
William Villegas-Ch., Santiago Criollo-C, Walter Gaibor-Naranjo and Xavier Palacios-Pacheco
Currently, medium and small businesses face a significant change in the way consumers purchase their services, products, or goods. This change is fundamentally due to the pandemic caused by the 2019 coronavirus disease, during which people were forced to...
ver más
|
|
|
|
|
|
|
|
|
|
|
Oleksii Papeikin,Oleg Safronov,Larysa Bodachivska,Irina Venger
Pág. 54 - 60
The possibility of using the wastes of the oil and fat industry ? phosphatide concentrates as components of lubricating materials was demonstrated in this paper. At the first stage, amidation of phosphatide concentrate from the purification of rapeseed o...
ver más
|
|
|
|
|
|
|
|
|
|
The main objective of this article is to analyse whether the positioning of the Pla de l’Estany district, in Catalonia, can be redefined in a context of possible saturation of the sports brand that was structured thanks to the success of the 1992 O...
ver más
|
|
|
|
|
|
|
|
|
|
|
Roya bakhshinezhad shamami,Bahram Kheiry
Pág. 123 - 136
The present research aimed to study the effect of the marketing mix (price, product, place, promotion) and after-sales services on three dimensions of brand equity (perceived quality, brand loyalty, and brand awareness) using the Aaker Model. After-sales...
ver más
|
|
|
|
|
|
|
|
|
|
|
Branka Novcic Korac, Branislav Miletic
Pág. 27 - 37
Research question: This study examines differences and similarities in internal and external perception of differential advantages of Serbia, seen through the eyes of internal (Serbian nationals) and the most important external stakeholders ? business cl...
ver más
|
|
|
|
|
|
|
|
|
|
|
Özay Emre Yildiz
Pág. 80 - 95
Once tourism establishments in the destination choose to source their food & beverage stocks locally, this will cause remarkable changes for all parties involved. The small-scale producers will benefit increased demand and income and also find opportunit...
ver más
|
|
|
|
|
|
|
|
|
|
|
Ebru ONURLUBAS, Hüseyin ÇAKIRLAR
Pág. 93 - 112
In conjuction with development of production techniques and growth of world economy; number of goods and services inrease ,business get difficult to find place in market . Business aim to have one step lead over its opponents thanks to right branding str...
ver más
|
|
|
|
|
|