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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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Daniel I. Chiciudean, Vanessa P. Shonkwiler, Iulia C. Mure?an, Alina Zaharia and Gabriela O. Chiciudean
The hospitality industry has taken advantage of consumers? increasing concerns regarding environmental issues. Worldwide, green restaurants have increased their profitability by using environmental attributes as a competitive advantage. In Romania, resta...
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Guillermo Calahorra-Candao and María José Martín-de Hoyos
This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assistants....
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Marius-Ionu? Gordan, Cosmin Alin Popescu, Jenica Calina, Tabita Cornelia Adamov, Camelia Maria Manescu and Tiberiu Iancu
Seasonal variations in the tourism industry consist of alternating patterns of overuse and underuse of touristic potential and resources, which correspond to overexertion in the peak periods and to reduced income levels in the trough periods. We analyze ...
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Omar Chabán, Alfredo Flores-Hernández, María Eugenia López-Pérez and Miguel A. Ruz-Mendoza
Society in general, and markets in particular, are increasingly sensitive to principles linked to corporate social responsibility (CSR) and sustainability. The literature is prolific in this vein?providing a broad range of research covering the terms? me...
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Yuchen Wang, Adeela Gulzari and Victor Prybutok
This study investigates the understudied area of motivational factors influencing the rental intention of electric vehicles (EVs) within the context of their integration into urban transportation to combat air pollution and reduce carbon footprints and e...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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