|
|
|
|
|
Nikolaos T. Giannakopoulos, Marina C. Terzi, Damianos P. Sakas, Nikos Kanellos, Kanellos S. Toudas and Stavros P. Migkos
Agriculture firms face an array of struggles, most of which are financial; thus, the role of decision making is discerned as highly important. The agroeconomic indexes (AEIs) of Agriculture Employment Rate (AER), Chemical Product Price Index (CPPI), Farm...
ver más
|
|
|
|
|
|
|
|
|
|
|
Konstantinos P. Fourkiotis and Athanasios Tsadiras
In today?s evolving global world, the pharmaceutical sector faces an emerging challenge, which is the rapid surge of the global population and the consequent growth in drug production demands. Recognizing this, our study explores the urgent need to stren...
ver más
|
|
|
|
|
|
|
|
|
|
|
Michael Gerlich
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to in...
ver más
|
|
|
|
|
|
|
|
|
|
|
Treerak Kongthanasuwan, Nakarin Sriwiboon, Banpot Horbanluekit, Wasakorn Laesanklang and Tipaluck Krityakierne
The automotive and auto parts industries are important economic sectors in Thailand. With rapidly changing technology, every organization should understand what needs to be improved clearly, and shift their strategies to meet evolving consumer demands. T...
ver más
|
|
|
|
|
|
|
|
|
|
|
Lubomir Cvrk,Frantisek Mazuch,Tomas Sykora
The article discusses the modeling of artificial intelligence to address the issue of predicting future demand in the service sector (hairdressing, massages, exercise, doctors, physiotherapists, etc.). Future demand is examined on a w...
ver más
|
|
|
|
|
|
|
|
|
|
|
Célia Talma Gonçalves, Maria José Angélico Gonçalves and Maria Inês Campante
The rapid advance of business technologies in recent years has made knowledge an essential and strategic asset that determines the success or failure of an organisation. Access to the right information in real time and with high selectivity can be a comp...
ver más
|
|
|
|
|
|
|
|
|
|
|
Peter R. J. Trim, Yang-Im Lee and An Vu
Social media usage is a direct result of Internet connectivity and is gaining increased prominence in business-to-consumer (B2C), business-to-business (B2B), and consumer-to-business (C2B) relationship building, which is allowing marketers to devise and ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Zaenal Aripin, Uce Karna Suganda, Allizia Zulfa Kusumah
Pág. 328 - 339
|
|
|
|
|
|
|
|
|
|
|
Sumaryanto Sumaryanto,Erni Widajanti
Pág. 382 - 397
The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and inc...
ver más
|
|
|
|
|
|
|
|
|
|
|
Dimitris C. Gkikas, Prokopis K. Theodoridis and Grigorios N. Beligiannis
An excessive amount of data is generated daily. A consumer?s journey has become extremely complicated due to the number of electronic platforms, the number of devices, the information provided, and the number of providers. The need for artificial intelli...
ver más
|
|
|
|
|
|