|
|
|
|
|
Youssef El Archi, Brahim Benbba, Moaaz Kabil and Lóránt Dénes Dávid
This study explores the adoption of digital technology in sustainable tourism destinations and provides insights into current research. Using a bibliometric analysis approach, it comprehensively evaluates research outputs, identifies trends, and highligh...
ver más
|
|
|
|
|
|
|
|
|
|
|
Francisco Javier Castellano-Álvarez and Rafael Robina-Ramírez
One of the main objectives of rural development programs is the economic diversification of rural areas. In the context of the European Union, the application of the Leader Initiative (referred to today as the Leader Approach) is perhaps the best example...
ver más
|
|
|
|
|
|
|
|
|
|
|
Sumaryanto Sumaryanto,Erni Widajanti
Pág. 382 - 397
The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and inc...
ver más
|
|
|
|
|
|
|
|
|
|
|
Ammar Ali Alalawneh, Saleh Yousef S. Al-Omar and Saleh Alkhatib
Social media platforms (SMPs) have become a key source of success for many organizations in today?s complex business environment due to advancements in information and communication technologies that have created dynamic innovations. This study aims to e...
ver más
|
|
|
|
|
|
|
|
|
|
|
Collins Kankam-Kwarteng,Ofosu Amofah,Francis Osei,Barbara Osman
Pág. 9 - 18
This study aims to examine the influence of service package and brand innovation on customer relational performance and customer profit performance of the hotel industry. Data were collected from 112 hotel operators. PLS-SEM was used to derive the path c...
ver más
|
|
|
|
|
|
|
|
|
|
|
Liudmyla Sokolova, Ganna Veriasova, Maryna Zinchenko
Pág. 119 - 126
The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior. The go...
ver más
|
|
|
|
|
|
|
|
|
|
|
Marek Vokoun and Romana Píchová
Market competition drives organizations to higher efficiency. This paper analyses the relationship between the prevailing organization?s market orientation and marketing innovation activities. The sample of organizations consists of business enterprises ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Klaus Solberg Söilen
even military classics (Jiang Ziya, the methods of theSima, Sun Tzu, Wu Qi, Wei Liaozi, the three strategies of Huang Shigong and the Questions and Repliesbetween Tang Taizong and Li Weigong). The entities studied then were nation states. Later, corporat...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mansur Chadi Mursid,Suliyanto Suliyanto,Rahab Rahab
Pág. 127 - 133
The purpose of this paper is to analyze value of innovation as the role mediating in the relationship between NPD Innovation and NPD Performance. We proposed value of innovation basis on shariah as mediating role in this study developed from diffusion of...
ver más
|
|
|
|
|
|
|
|
|
|
|
Delson Chikobvu,Tendai Makoni
AbstractOrientation: Modelling of international tourist arrivals? volatility is vital for marketing, planning, policy formulation and investment purposes among others. Symmetric and asymmetric tourism volatility models for years 2000?2017 were fitte...
ver más
|
|
|
|
|
|