|
|
|
|
|
Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
ver más
|
|
|
|
|
|
|
|
|
|
|
Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
ver más
|
|
|
|
|
|
|
|
|
|
|
Lidya Pusparina Sirait, Syahmardi Yacob, Agus Solikhin
Pág. 275 - 280
|
|
|
|
|
|
|
|
|
|
|
Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
ver más
|
|
|
|
|
|
|
|
|
|
|
Wenjie Zhen, Shifang Huang, Zhihui Tian and Xiaoyue Yang
Tourist maps provide tourists with destination information that reflects their unique characteristics and cultural connotations and play an important role in attracting tourists and serving marketing purposes. However, existing designs of tourist maps of...
ver más
|
|
|
|
|
|
|
|
|
|
|
Marian Pompiliu Cristescu, Dumitru Alexandru Mara, Lia Cornelia Culda, Raluca Andreea Neri?anu, Adela Bâra and Simona-Vasilica Oprea
This study explores the potential of data science software solutions like Customer Relationship Management Software (CRM) for increasing the revenue generation of businesses. We focused on those businesses in the accommodation and food service sector acr...
ver más
|
|
|
|
|
|
|
|
|
|
|
Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa...
ver más
|
|
|
|
|
|
|
|
|
|
|
Angel Rodríguez Pallas,Ana Montoya Reyes
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59...
ver más
|
|
|
|
|
|
|
|
|
|
|
Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
ver más
|
|
|
|
|
|
|
|
|
|
|
Peter R. J. Trim, Yang-Im Lee and An Vu
Social media usage is a direct result of Internet connectivity and is gaining increased prominence in business-to-consumer (B2C), business-to-business (B2B), and consumer-to-business (C2B) relationship building, which is allowing marketers to devise and ...
ver más
|
|
|
|
|
|