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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Jiawei Han, Qingsa Li, Ying Xu, Yan Zhu and Bingxin Wu
Artificial intelligence-generated content (AIGC) technology has had disruptive results in AI, representing a new trend in research and application and promoting a new era of AI. The potential benefits of this technology are both profound and diverse. How...
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Mohamed Dhiaeddine Messaoudi, Bob-Antoine J. Menelas and Hamid Mcheick
This research introduces an innovative smart cane architecture designed to empower visually impaired individuals. Integrating advanced sensors and social media connectivity, the smart cane enhances accessibility and encourages physical activity. Three me...
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Tamim Mahmud Al-Hasan, Aya Nabil Sayed, Faycal Bensaali, Yassine Himeur, Iraklis Varlamis and George Dimitrakopoulos
Recommender systems are a key technology for many applications, such as e-commerce, streaming media, and social media. Traditional recommender systems rely on collaborative filtering or content-based filtering to make recommendations. However, these appr...
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Yimin Lum and Chen-Wei Chang
The rapid development of mobile Internet technology has brought about the flourishing growth of social media live streaming. This study employs social presence theory as the primary framework to investigate the impact of Facebook Live?s features of socia...
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Anestis Kousis and Christos Tjortjis
In recent years, the emergence of the smart city concept has garnered attention as a promising innovation aimed at addressing the multifactorial challenges arising from the concurrent trends of urban population growth and the climate crisis. In this stud...
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Shifeng Chen, Jialin Wang and Ketai He
The popularization of the internet and the widespread use of smartphones have led to a rapid growth in the number of social media users. While information technology has brought convenience to people, it has also given rise to cyberbullying, which has a ...
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Linpei Zhai and Jae Eun Lee
This study aimed to explore how community disaster resilience can be enhanced via the utilization of ICT resources. Three social media applications were selected. Taking the 2021 Zhengzhou 7.20 rainstorm as an example, questionnaire responses were collec...
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Peter R. J. Trim, Yang-Im Lee and An Vu
Social media usage is a direct result of Internet connectivity and is gaining increased prominence in business-to-consumer (B2C), business-to-business (B2B), and consumer-to-business (C2B) relationship building, which is allowing marketers to devise and ...
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Tim Friedhoff, Cam-Duc Au, Nadine Ladnar, Dirk Stein and Alexander Zureck
According to a study by the German Federal Printing Office (2022), every European lives with 90 digital identities on average, and the trend is rising. The German government has launched the innovation competition ?Digital Identities Showcase? to select ...
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