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Siham Mousa Alhaider
The investigation of linguistic landscapes (LL) among the Arab community in downtown Brooklyn, New York City, is an underserved public space in the literature. This research focused on social and commercial or ?bottom-up signs? in LL to understand their ...
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Elizabeth Adaobi Oputa,Fakhrorazi bin Ahmad
Pág. 38 - 45
This paper presents a theoretical discussion regarding how semiotic advertising is adopted by international firms. The semiotic advertising concept as explained in this study is defined as an advertising approach or method based on the use of signs and s...
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Mario Giampietro
Recent years have seen an explosion of interest in the resource nexus. This has created the co-existence of different understandings and uses of the concept. In this regard, experiences in the EU H2020 project ‘Moving towards adaptive governance in...
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Rediyanto Putra,Sumadi Sumadi,Rahma Rina Wijayanti,Berlina Yudha Pratiwi,Oryza Ardhiarisca
Pág. 333 - 350
This research was motivated by the implementation of Corporate Social Responsibility (CSR) activities at PT. Krakatau Steel, having suffered losses for five consecutive years. The objective of this study is to understand and prove the use of rhetorical c...
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Elizabeth Adaobi Oputa,Fakhrorazi Ahmad
Pág. 79 - 88
The paper presents an empirical analysis to demonstrate the influence of semiotic advertising efficacy on generation-y purchase intent of smart phone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of differe...
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Carlos Alberto Scolari,José Fernández-Cavia
Pág. pp. 15 - 22
The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. T...
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Rubén Dittus
Pág. Pág. 84 - 97
Se presenta una propuesta semiótico-reflexiva para abordar la revista cultural como objeto de análisis cualitativo. Desde la teoría de Pierre Bourdieu se indica que el modus operandi que orienta y estructura la práctica del ejercicio intelectual, y del c...
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Rodney Clarke
The broad application of semiotic approaches to organisations has been considered by a number of information systems academics to be a necessary advance in information systems theory (see for examples Land 1985, Rzevski 1985, and Tully 1985). Along with ...
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