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Ida Ayu Oka Martini,A.A.N Eddy Supriyadinatha Gorda,A.A.N. Oka Suryadinatha Gorda,Desak Made Febri Purnama Sari
Pág. 267 - 283
Abstract: This study aims to investigate the regeneration of endek weaving craftsmen in Klungkung, Bali. The research method used is descriptive qualitative research. The research location is in Klungkung, Bali. The technique of collecting data through i...
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Sinta Sulistiani
Pág. 15 - 21
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap kepuasan pelanggan pada Kentucky Fried Chicken (KFC) Cabang Meruya. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 96 responden. Teknik analisis menggun...
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Amara Praditias Julianty, Cecep Hermana
Pág. 61 - 72
Di era yang semakin maju dan berkembang perusahaan dituntut untuk dapat bersaing dengan perusahaan lain dengan mengatur strategi pemasaran yang tepat untuk perusahaan. Pemasaran juga diartikan sebagai suatu proses yang menjadi factor utama dalam sebuah p...
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Estefania Estefania, Wisnu Yuwono
Pág. 103 - 114
Tujuan dari penelitian adalah pengujian pengaruh antara social media element seperti entertainment, interaction, trendiness, customization dan e-wom terhadap consumer brand engagement pada purchase intention smartphone. Metode yang digunakan adalah surve...
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Indah Kusumawati, Novita Khasanah, Aulia Cahya Rani, M. Rizal Abdan K, M. Iqbal Maulana, Dwi Rolliawati, Khalid Khalid
Pág. 46 - 53
Home industry Ozon?s Ring adalah UMKM yang memproduksi gelang merpati dengan berbagai model. Produksi gelang beberapa kali mengalami overload pada event-event tertentu seperti harbolnas. Penyebabnya dari bahan utama yang kosong dan proses produksi yang l...
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Elyta Elyta,Jamaliah Jamaliah,Mohammad Zaki Ahmad
Pág. 2 - 45
Entrepreneurship is an economic activity carried out by the community on a small to medium scale. Entrepreneurship can involve the community to strengthen the community's economy through income obtained from entrepreneurial products made. However, there ...
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Tedy Purwanto, Hartelina Hartelina, Hawignyo Hawignyo
Pág. 45 - 54
A product that has innovation and quality will be able to attract consumers to make a purchase. However, this is different from the TimTam products at the Yogya Pamanukan Toserba where there is a decrease in purchasing decisions for these products. This ...
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Jusni Jusni, Economics and Business Faculty, Hasanuddin University Andi Aswan, Economics and Business Faculty, Hasanuddin University, Indonesia Gunawan Baharuddin, Universitas Pancasila, Indonesia Hafizah Abdul Rahim, Faculty of Applied and Human SciencesUniversiti Malaysia Perlis, Malaysia 10.21831/economia.v18i2.52330
Pág. 274 - 288
AbstractThe study seeks how the Regional Development Banks operating in South and West Sulawesi maintain and attract depositors by evaluating the deposit products and banking service quality that have an impact on depositors' satisfaction. The study coll...
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Ketut Mia Tiara, Trianadewi Trianadewi, Doni Tirtayasa
Pág. 68 - 73
This study plans to determine the relationship between store layout, product variety, product design and service quality on repurchase interest at Zero Outlet Singaraja. The information checking strategy used in this exploration is Structural Equation Mo...
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Viscal Muhamad Khalis, Kokom Komariah, Faizal Mulia Z
Pág. 857 - 865
The purpose of this research is to measure how much influence product quality and brand trust have on brand loyalty. The method used in this study is a quantitative method with descriptive and associative methods. The population in this study were custom...
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