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Francis Osei,Christian Narh Opata,Collins Kankam-Kwarteng,Daniel Ofori
Pág. 13 - 25
This study compared the cultural and attitudinal tenets of Ghanaians towards insurance service in the Kumasi Metropolis of Ghana. The research utilized the convenience sampling to gather data from 291 respondents. Statistical Package for Social Sciences ...
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Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent. Based o...
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Erida Erida, Ari Sonang Rangkuti
Pág. 26 - 32
The purpose of this study are: (1) explaining the effect of brand image, product knowledge and product quality toward purchase intention of Asus Notebook, and (2) explaining the discount price capability on moderating the effect of brand image, product k...
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Devi Yulia Rahmi,Yolanda Rozalia,Dessi Nelty Chan,Qisthina Anira,Ratni Prima Lita
Pág. 177 - 186
The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecologic...
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Surachman Surjaatmadja,Daruendra Purnawan
Pág. 79 - 85
This study aims to determine the direct effect of store image and service quality of the brand image and interest in purchasing the private label products. The study also looked at factors that influence directly the interest to buy (purchase intention) ...
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You Kyung Lee
This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the...
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See Kwong Goh,Nan Jiang,Muhamad Faiz Abdul Hak,Pei Leng Tee
Pág. 993 - 1004
The purpose of this research is to examine impact of consumer inertia and product attribute on consumer intention of repeat purchase. This paper also aims to assess the medication effect of satisfaction on relation between product attribute and repeat pu...
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Patria Laksamana
Pág. 13 - 18
The purpose of the study is to explore the impact of social media marketing towards purchase intention and brand loyalty. The context of the study was retail banking in Indonesia and a questionnaire was developed with 286 respondents. It has been found t...
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Patria Laksamana
Pág. 22 - 28
This article aims to examine the mediating role of customer relationship in social media marketing. Its affect on purchase intention and brand loyalty is also analyzed. The conceptual model was tested in the context of retail banking. Data were collected...
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Rizky Fadilla Prayoga,Margono Setiawan,Fatchur Rohman
Pág. 279 - 292
Analyze the effect of perceived behavioral control to the high repeat purchase decisions by consumers through intention. The sample of 140 respondents. Mechanical analysis using SEM-PLS. The analysis shows that attitudes, subjective norms and behavioral ...
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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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Estefania Estefania, Wisnu Yuwono
Pág. 103 - 114
Tujuan dari penelitian adalah pengujian pengaruh antara social media element seperti entertainment, interaction, trendiness, customization dan e-wom terhadap consumer brand engagement pada purchase intention smartphone. Metode yang digunakan adalah surve...
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Clarissa Reyes Magbanua,Trixine Marie Gatdula Olfato,Anne Cheri Marie Nocon Redota,Antonio Jr. Etrata
Pág. 1 - 20
Fast food restaurants often attract their target consumers with their taste, price, and level of customer service. Specific dimensions must also be considered when making purchases to attract customers to these restaurants. This study aims to give new en...
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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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Chun Yang, Xuqi Chen, Jie Sun, Wei Wei, Wei Miao and Chao Gu
Surplus foods are fresh raw material of food that has not been processed, and a large number of surplus foods are discarded and wasted every day. As a new business model, a surplus food blind box can attract consumers to purchase to reduce food waste. Th...
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You-Kyung Lee,Charles A. Robb
AbstractPurpose: This study examines the relationships between cultural openness, world-mindedness (WMD), product-country image (PCI) and the purchase intentions of South African consumers situated in the South African marketplace. In addition, distincti...
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Ahmad Samed Al-Adwan, Mohammad Kasem Alrousan, Husam Yaseen, Amer Muflih Alkufahy and Malek Alsoud
Despite the fact that online purchase intention has been widely investigated, little is known about the e-retailer-based signals used to reduce online customers? uncertainty perception in high-uncertainty-avoidance (UA) societies. Thus, based on signalin...
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Rieza Nur Alifa,Marheni Eka Saputri
Pág. p.64 - 74
Fenomena wabah pandemi COVID-19 serta terbatasnya mobilitas masyarakat Indonesia sudah menimbulkan pengurangan atas sosialisasi secara tatap muka pelaku usaha dalam melaksanakan roda ekonomi serta niaga yang berakibat tingkat minat konsumsi dan metode be...
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Dalia Khalid Faeq, Pakzad Fadel Saleh, Hoznin Hiwa, Aroz Ismael, Mohammed Nawzad
Pág. 43 - 55
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