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Sinta Sulistiani
Pág. 15 - 21
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap kepuasan pelanggan pada Kentucky Fried Chicken (KFC) Cabang Meruya. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 96 responden. Teknik analisis menggun...
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Jusni Jusni, Economics and Business Faculty, Hasanuddin University Andi Aswan, Economics and Business Faculty, Hasanuddin University, Indonesia Gunawan Baharuddin, Universitas Pancasila, Indonesia Hafizah Abdul Rahim, Faculty of Applied and Human SciencesUniversiti Malaysia Perlis, Malaysia 10.21831/economia.v18i2.52330
Pág. 274 - 288
AbstractThe study seeks how the Regional Development Banks operating in South and West Sulawesi maintain and attract depositors by evaluating the deposit products and banking service quality that have an impact on depositors' satisfaction. The study coll...
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Viscal Muhamad Khalis, Kokom Komariah, Faizal Mulia Z
Pág. 857 - 865
The purpose of this research is to measure how much influence product quality and brand trust have on brand loyalty. The method used in this study is a quantitative method with descriptive and associative methods. The population in this study were custom...
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Egi Setiawan, Firdaus Hanif Rizki
Pág. 893 - 904
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan harga terhadap minat beli konsumen. Metode deskriptif dan asosiatif dengan pendekatan kuantitatif digunakan dalam penelitian ini. Teknik pengambilan sampel yang digunakan dal...
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Idcha Bey Hutabarat, Nurmaidah Ginting, Erlita Julianti Sinaga, Florentina Putri Indah Garamba
Pág. 1392 - 1398
This research has the purpose of knowing the influence of Price, Product Quality, and Service Quality on Customer Purchase Decisions partially and simultaneously at PT Probesco Disatama, The research population is all customers of PT Probesco Disatama co...
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Haidar Abdul Afif, Nelly Martini
Pág. 915 - 923
This study aims to determine the effect of product quality and brand image on purchasing decisions for Yamaha Mio Matic motorcycles at JG Dawuan. The method used is descriptive and verification. The population of this research is the Yamaha Mio Matic Clu...
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Tedy Purwanto, Hartelina Hartelina, Hawignyo Hawignyo
Pág. 45 - 54
A product that has innovation and quality will be able to attract consumers to make a purchase. However, this is different from the TimTam products at the Yogya Pamanukan Toserba where there is a decrease in purchasing decisions for these products. This ...
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Ketut Mia Tiara, Trianadewi Trianadewi, Doni Tirtayasa
Pág. 68 - 73
This study plans to determine the relationship between store layout, product variety, product design and service quality on repurchase interest at Zero Outlet Singaraja. The information checking strategy used in this exploration is Structural Equation Mo...
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Khoirun Naimah, Muhammad Rizky Zen
Pág. 325 - 331
Dalam penelitian ini, pengaruh metode langsung dan tak langsung pada bahan baku ubi kayu terhadap kuantitas dan kualitas produk bioetanol telah dipelajari. Pengukuran terhadap volume produk, pH, dan Indeks bias dari produk juga telah dilakukan untuk meng...
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Nurul Badriyah,Edi Wibowo,Sumaryanto Sumaryanto
Pág. p.227 - 240
Pelaku usaha rumah makan harus mempunyai keunggulan bersaing dalam upaya meningkatkan loyalitaspelanggan agar dapat meningkatkan dan mempertahankan kelangsungan hidup rumah makan. Tujuan penelitian iniadalah menganalisis perngaruh kualitas produk terhada...
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