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Suyono Saputra
Pág. 319 - 326
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Ria Octavia,Rahmawati Azizah,Shafitranata Shafitranata
Pág. in press
Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining mark...
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Steven Kayambazinthu Msosa
Pág. 22 - 30
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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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Natasha Bunga Arindaputri, Singgih Santoso
Pág. 57 - 65
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André F. Santos, José Marinho and Jorge Bernardino
Loyalty platforms are designed to increase customer loyalty and thus increase consumers? attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and...
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Roberto Suson, Donna Marie Rivero, Alma Arnejo, Nadine May Atibing, Joerabell Lourdes Aro, Angelo Burdeos, Kafferine Yamagishi and Lanndon Ocampo
The impact of service disruptions to critical utility services due to natural disasters is evident during delays in emergency responses and humanitarian relief, especially for urban populations with highly interdependent infrastructures. Aside from healt...
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Nevcihan Toraman, Aycan Pekpazar and Cigdem Altin Gumussoy
The aim of this study is to conceptualize website usability and develop a survey instrument to measure related concepts from the perspective of end users. We designed a three-stage methodology. First, concepts related to website usability were derived us...
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Angel Rodríguez Pallas,Ana Montoya Reyes
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59...
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