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Bahram Ranjbarian,Hamed Abbaszadeh Avilagh
Pág. 1 - 8
Cultural factors such as ethnocentrism and cultural stereotypes also play a prominent role in consumers' perceptions of brands. This paper examines the impact of ethnocentrism on the image of Turkish textiles and the purchase intention of these goods amo...
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Laura Marlhene Hernández García,Alejandro Delgado Cruz,Yanelli Daniela Palmas Castrejón
Image is a factor that directly influences the decision tovisit a destination. Nowadays, more and more destinations are emerging that have different characteristics, from the consolidated and massive sun and beach destinations. The objective is to valida...
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Muhammad Atif and Valentina Franzoni
Users of web or chat social networks typically use emojis (e.g., smilies, memes, hearts) to convey in their textual interactions the emotions underlying the context of the communication, aiming for better interpretability, especially for short polysemous...
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Marko Horvat, Alan Jovic and Danko Ivo?evic
Evaluation of document classification is straightforward if complete information on the documents? true categories exists. In this case, the rank of each document can be accurately determined and evaluated. However, in an unsupervised setting, where the ...
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Hai-Ming Chen,Hsin-Mei Chung
AbstractA Chief Executive Officer (CEO) is important for the image and culture of a business. His/her personal brand improves the brand of the business and also has a halo effect on customers and employees both present and potential. In order to better u...
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R. Nagaraja,S. Girish
Pág. 200 - 204
The stages followed in buying decision process vary across the consumer group. The reason for this variation is due to the change in demographic features of the consumers, occupational changes, and knowledge derived through education, disposable income a...
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