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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Zoran Kunkera, Ivana ?eljkovic, Ratko Mimica, Boris Ljubenkov and Tihomir Opetuk
The technology of Augmented Reality is taking on an increasingly important role in the digital (and green) transformation of industry, including shipbuilding. Upgraded to the three-dimensional ship model in the form and content of a Digital Twin, (indust...
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Monika Szopinska-Mularz and Steffen Lehmann
This study aims to analyse the transformation of urban greenery into greenfield housing development from 2019 to 2023 in the medium-sized city of Rzeszow (Poland) by evaluating the validity of references to the greenery in advertising texts on the develo...
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Muhammad Ainul Fahmi, Fadila Nurfauzia, Khairanis Yulita, Wina Nurfitriani
Pág. 66 - 77
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Benjamin Ruch, Margita Hefner and André Sradnick
Market gardening is a widespread practice of bio-intensive vegetable production characterized by direct marketing, small-scale farming structures, high crop densities, and innovative cultivation approaches. Currently, deep compost mulch (DCM) is a popula...
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Hamed Nozari, Agnieszka Szmelter-Jarosz and Javid Ghahremani-Nahr
The use of advanced computer technologies has dramatically changed marketing. Concepts such as smart, sustainable, and green marketing have emerged in the last 20 years. One of these new technologies is the Internet of Things (IoT), which has led to the ...
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Iulian Condratov,Daniela Mihaela Neamtu,Pavel Stanciu,Cristian Valentin Hapenciuc
Pág. 31 - 41
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Nihayatu Aslamatis Solekah,Gancar Premananto,Sri Hartini
Pág. 233 - 252
The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase ...
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Elfas Rafsanjani,Nur Asnawi
Pág. 143 - 152
The purpose of this study is to investigate the impact of attitudes, subjective norms and religiosity on consumer intentions to support government policies on environmentally friendly behaviour. Based on a direct survey of 100 Muslim student respondents ...
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Athaya Tsamara Zahra
Pág. 1 - 12
This study specifically discusses the relationships between consumers? environmental concern, attitude, subjective norms, perceived behavioral control, and their behavioral intention toward ?green? restaurant. Such a study is important because behavioral...
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