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Onur Dogan, Ejder Ayçin, Zeki Atil Bulut
Pág. 1 - 19
In today?s business environment companies should need better understanding on customers? data. Detecting similarities and differences among customers, predicting their behaviors, proposing better options and opportunities to customers, etc. became very i...
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Achini Adikari, Su Nguyen, Rashmika Nawaratne, Daswin De Silva and Damminda Alahakoon
The proliferation of online hotel review platforms has prompted decision-makers in the hospitality sector to acknowledge the significance of extracting valuable information from this vast source. While contemporary research has primarily focused on extra...
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Henrique José Wilbert, Aurélio Faustino Hoppe, Andreza Sartori, Stefano Frizzo Stefenon and Luís Augusto Silva
While there are several ways to identify customer behaviors, few extract this value from information already in a database, much less extract relevant characteristics. This paper presents the development of a prototype using the recency, frequency, and m...
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Tianyuan Zhang, Sérgio Moro and Ricardo F. Ramos
Numerous valuable clients can be lost to competitors in the telecommunication industry, leading to profit loss. Thus, understanding the reasons for client churn is vital for telecommunication companies. This study aimed to develop a churn prediction mode...
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Patrick Ladipo, Bolajoko Dixon-Ogbechi, Olushola Akeke, Ismail Arebi, Olukunle Babarinde
Pág. 59 - 70
The purpose of this study is to determine the effect of market segmentation on competitive advantage in the Nigerian telecommunications service sector in the Lagos state. Motivation: The Nigerian government's decision to liberalize the communication indu...
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Noemi Munkacsi and Krushna Mahapatra
Existing studies of heating products have analyzed the adoption of energy-efficient heating technologies from diverse micro and macroeconomic aspects, such as diffusion of innovation, willingness to pay, business models, energy pricing, etc., but the ana...
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Pág. 122 - 130
The subject matter of the article is an assessment of the threats of the marketing environment in the condition of a client-oriented approach to the management of enterprises in the construction industry implementation. The goal is to substantiate the sc...
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Rawan Ghnemat,Edward Jaser
Pág. pp. 4 - 11
Mobile usage is witnessing a booming growth attributed to advances in smartphone technologies, the extremely high penetration rate and the availability of popular mobile applications. Telecommunication markets have been injecting huge investments to fulf...
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Mornay Roberts-Lombard,Lauren Strachan,Leon du Plessis
AbstractThe primary objective of this article is to compare the influence of trust, commitment, and conflict-handling on customer loyalty through the intervening role of Customer Relationship Management (CRM) in the life and non-life insurance sector of ...
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