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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Atyaf Sami Noori,Kamarul Faizal Hashim,Shafiz Affendi Mohd Yusof
Pág. 226 - 230
The advancement of social media has attracted businesses and firms to adopt and create a new type of commerce known now as social commerce (s-commerce). Within s-commerce, consumer?s loyalty and returning to use have reduced mainly because it is a highly...
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Tha'er A Majali,Abdul Manaf Bohari
Pág. 265 - 269
Social network sites have become an essential part in today?s world due to its ubiquities, interactivity and its applicability in different contexts. Information exchange is one of the most important practices on Social Network Sites (SNSs). Individuals ...
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Hudyah Astuti Sudirman, Dewi Sartika, Marsha Anindita , Rahman Anshari
Pág. 572 - 577
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Mochamad Nurhadi,Tatik Suryani,Abu Amar Fauzi
Pág. 273 - 287
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors ...
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Budi Astuti Astuti,(Universitas Islam IndonesiaIndonesia)Afif Hariyawan,(Universitas Islam IndonesiaIndonesia)
Pág. 61 - 75
Technological developments triggered the emergence of social media which continues to develop rapidly. This development is in line with the increasing number of social media users. This results in more and more customers making purchasing decisions accor...
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Amar Nuriman Izudin, Endang Ruswanti, Moehammad Unggul Januarko
Pág. 167 - 179
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Amar Nuriman Izudin, Endang Ruswanti, Moehammad Unggul Januarko
Pág. 167 - 179
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Abdullah Uslu, Ali Naci Karabulut
Pág. 37 - 63
In the process of destination selection, it is known that tourists perceive many different risks and use eWOM behavior as a risk reduction tool. Also the risks that consumers perceive are influential on the values they perceive. For this reason, spreadin...
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Lázaro Florido-Benítez
Pág. 60 - 69
En la actualidad los aeropuertos se promocionan a través de múltiples medios, tales como Internet y en especial mediante aplicaciones móviles, las que están siendo el soporte por el cual las empresas de turismo están canalizando su oferta para mejorar la...
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Gengeswari Krishnapillai,Kwok See Ying
Pág. 475 - 483
As an attractive educational hub within this region, Malaysia currently accommodates an enormous number of foreign students. These students are known for their inclination towards tour and travel activities during their spare time. In view of the potenti...
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Ade Erma Suryani, Musnaini Musnaini, Tona Auora Lubis
Pág. 161 - 166
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Ade Erma Suryani, Musnaini Musnaini, Tona Auora Lubis
Pág. 161 - 166
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Ferdi Antonio,Putri Astika
Pág. 46 - 58
Current lifestyle change has led millennial customers to have awareness about their cloth in daily life to accentuate their personality. In the other side batik cloth industry is growing rapidly and contribute to the domestic economic. Despite the advanc...
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Hanan Laras Sabrina, R Arief Helmi, Rita Komaladewi, Syahmardi Yacob
Pág. 74 - 82
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Dea Khoirunnisa, Albari Albari
Pág. 80 - 89
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Estefania Estefania, Wisnu Yuwono
Pág. 103 - 114
Tujuan dari penelitian adalah pengujian pengaruh antara social media element seperti entertainment, interaction, trendiness, customization dan e-wom terhadap consumer brand engagement pada purchase intention smartphone. Metode yang digunakan adalah surve...
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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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Fotis Kitsios, Eleftheria Mitsopoulou, Eleni Moustaka and Maria Kamariotou
This article aims to present a bibliometric analysis regarding social media platforms and User-Generated Content (UGC) in hospitality. One hundred fifty-one peer-reviewed articles were analyzed using Webster?s and Watson?s (2002) methodology, a concept-d...
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