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Gianluca Barbera, Luiz Araujo and Silvia Fernandes
Social Media Analytics (SMA) is more and more relevant in today?s market dynamics. However, it is necessary to use it wisely, either in promoting any kind of product/brand, or interacting with customers. This requires its effective understanding and moni...
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Chen Liang, Bo Yu, Wei Xie, Baosheng Wang and Wei Peng
A large number of IoT devices access the Internet. While enriching our lives, IoT devices bring potential security risks. Device identification is one effective way to mitigate security risks and manage IoT assets. Typical identification algorithms gener...
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William Villegas-Ch., Santiago Criollo-C, Walter Gaibor-Naranjo and Xavier Palacios-Pacheco
Currently, medium and small businesses face a significant change in the way consumers purchase their services, products, or goods. This change is fundamentally due to the pandemic caused by the 2019 coronavirus disease, during which people were forced to...
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Lidia Vitkova, Igor Kotenko and Andrey Chechulin
The problem of countering the spread of destructive content in social networks is currently relevant for most countries of the world. Basically, automatic monitoring systems are used to detect the sources of the spread of malicious information, and autom...
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Zui Chih Lee,Mengsteab Tesfayohannes,Min Jon Kuo
Pág. 36 - 54
In this demanding and diversified social commerce market met by consumers? quickly changing expectations, service quality for mobile-retailing is imperative. Consumer-Company Identification (CCI) is becoming an important tool for building a company?s bra...
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DAVID AMANI
Pág. 25 - 40
Empirical evidence confirms that brand loyalty is broadly understood in the context of positive side i.e. supportive loyalty compared to negative side i.e. oppositional loyalty. However, theoretically positive (supportive) loyalty cannot be explained exc...
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Lindiawati Lindiawati,Indrianawati Usman,Sri Wahyuni Astuti
Pág. 137 - 146
Brand community has been extensively built and developed by either the companies or the customers voluntarily. These two gorups with different perspective hold different purposes. For the companies, brand community is considered an effective marketing st...
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Chin-Tsu Chen
AbstractBackground: In the research field of Taiwanese university education and from the viewpoint of university institutions, brand knowledge plays a crucial role in their development.Objectives: The main purpose of this study was to explore h...
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Muhammad Andreaginola Pratama,Rizki Pratama Saleh Siregar,Sabrina Oktaria Sihombing 10.21831/economia.v15i2.27314
Pág. 275 - 291
Abstract: Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics. Coffee shops with foreign or local brands are growing and competing for h...
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Mariam Abuzar Wyne,Faheem Ahmad Khan,Khurram Shafi
Pág. 12 - 21
Drastic dynamism in internet technology and the evolution of social media has had a major impact on the way firms interact and build relationships with their customers online. Social networking sites (SNSs) such as Facebook, allow firms to interact direc...
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