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Dominik Warch, Patrick Stellbauer and Pascal Neis
In the digital transformation era, video media libraries? untapped potential is immense, restricted primarily by their non-machine-readable nature and basic search functionalities limited to standard metadata. This study presents a novel multimodal metho...
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Min-Jen Tsai, Ya-Chu Lee and Te-Ming Chen
QR codes (short for Quick Response codes) were originally developed for use in the automotive industry to track factory inventories and logistics, but their popularity has expanded significantly in the past few years due to the widespread applications of...
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Iosif Viktoratos and Athanasios Tsadiras
A domain that has gained popularity in the past few years is personalized advertisement. Researchers and developers collect user contextual attributes (e.g., location, time, history, etc.) and apply state-of-the-art algorithms to present relevant ads. A ...
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Evgenia Trushkina,Dmitry Namiot
Pág. 99 - 114
The article discusses one approach to organizing data exchange between closely spaced mobile devices, which does not require a direct connection between devices and does not use third-party (cloud) storage. The article was written based on the results of...
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Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis and Nur Hasanah
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company?s information or services. The ability of a company to plan, implement, and m...
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Wei-Min Cheng and Sheng-Ming Wang
Due to the limitations of mobile phone positioning technology in the past, it is difficult for an advertising system to obtain users? locations. Although there are many advertising delivery ideas in the market, time and location-based advertising deliver...
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Ghazanfar Ali Abbasi,Sea Su-Yee,Yen-Nee Goh
Pág. pp. 95 - 110
The purpose of this paper is to propose and test an integrated model of mobile advertising taking into consideration the exclusive characteristics of Malaysian consumers. The survey research method has been used to collect data among young mobile users i...
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Lucky Kannan,Jebakumar R
Pág. pp. 204 - 213
Many businesses use email as a medium for advertising and they use emails to communicate with their customers. In the email world, the most common issue that remains unresolved even now is spamming or in other terms unsolicited bulk email. Currently, the...
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Chuan Ai, Bin Chen, Hailiang Chen, Weihui Dai and Xiaogang Qiu
Recently, spatial interaction analysis of online social networks has become a big concern. Early studies of geographical characteristics analysis and community detection in online social networks have shown that nodes within the same community might gath...
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Jie Zhao and Can Yan
It is of great significance for enterprises? development to effectively use mobile Internet to carry out information feed advertising. This paper aims to study the influence factors and effect of the users? acceptance intention of information feed advert...
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