|
|
|
|
Richard Ettenson and Jonathan Knowles
|
|
Pág. 19 - 21
|
|
|
|
|
|
|
Annabelle Gawer and Michael A. Cusumano
|
|
Pág. 28 - 35
|
|
|
|
|
|
C.B. Bhattacharya, Sankar Sen and Daniel Korschun
|
|
Pág. 37 - 44
|
|
|
|
|
|
Scott D. Anthony, Mark W. Johnson and Joseph V. Sinfield
|
|
Pág. 45 - 53
|
|
|
|
|
|
Mark P. Rice, Gina Colarelli O¿Connor and Ronald Pierantozzi
|
|
Pág. 54 - 62
|
|
|
|
|
|
JoAnne Yates, Wanda J. Orlikowski and Anne Jackson
|
|
Pág. 63 - 69
|
|
|
|
|
|
Douglas A. Ready and Jay A. Conger
|
|
Pág. 70 - 76
|
|
|
|
|
|
Brian Slobodow, Omer Abdullah and William C. Babuschak
|
|
Pág. 77 - 83
|
|
|
|
|
|
Vladas Griskevicius, Robert B. Cialdini and Noah J. Goldstein
|
|
Pág. 84 - 88
|
|
|