REVISTA

MIT SLOAN MANAGEMENT REVIEW

ISSN: 1532-9194 Frecuencia: 4 Formato: Impresa

Tablas de contenido

7 art�culos asociados

Volumen 53 N�mero 4 Parte 0 A�o 2012

Building Effective Business Relationships in China	Solicitud
Roy Y. J. Chua

How to Become a Sustainable Company	Solicitud
Robert G. Eccles, Kathleen Miller Perkins and George Serafeim

What Managers Really Think About Social Business	Solicitud
David Kiron, Doug Palmer, Anh Nguyen Phillips and Nina Kruschwitz

The Problem With Digital Design	Solicitud
Tucker Marion, Sebastian Fixson and Marc H. Meyer

Is It Time to Rethink Your Pricing Strategy?	Solicitud
Andreas Hinterhuber and Stephan Liozu

How to Create Productive Partnerships With Universities	Solicitud
Markus Perkmann and Ammon Salter

What It Takes to Be a Serial Innovator	Solicitud
Martha E. Mangelsdorf