REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

9 art�culos asociados

Volumen 69 N�mero 1 Parte 0 A�o 2005

The Concept of Hope and Its Relevance to Product Evaluation and Choice	Solicitud
MacInnis, Deborah J, De Mello, Gustavo E
P�g. 1 - 14

The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?	Solicitud
Prabhu, Jaideep C, Chandy, Rajesh K, Ellis, Mark E
P�g. 114 - 130

Negativity in the Evaluation of Political Candidates	Solicitud
Klein, Jill G, Ahluwalia, Rohini
P�g. 131 -

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management	Solicitud
Viswanathan, Madhubalan, Rosa, Jos? Antonio, Harris, James Edwin
P�g. 15 - 31

Determinants of Customers#8217 Responses to Customized Offers: Conceptual Framework and Research Propositions	Solicitud
Simonson, Itamar
P�g. 32 - 45

Cherry-Picking	Solicitud
Fox, Edward J, Hoch, Stephen J
P�g. 46 - 62

Balancing Acquisition and Retention Resources to Maximize Customer Profitability	Solicitud
Reinartz, Werner, Thomas, Jacquelyn S, Kumar, V
P�g. 63 - 79

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage	Solicitud
Vorhies, Douglas W, Morgan, Neil A
P�g. 80 - 94

A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance	Solicitud
Homburg, Christian, Bucerius, Matthias
P�g. 95 - 113