REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

9 art�culos asociados

Volumen 67 N�mero 2 Parte 0 A�o 2003

What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes	Solicitud
Pechmann, C. Zhao, G. Goldberg, M. E. Reibling, E. T.
P�g. 1 - 18

Corporate Environmentalism: Antecedents and Influence of Industry Type	Solicitud
Banerjee, S. B. Iyer, E. S. Kashyap, R. K.
P�g. 106 - 122

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time	Solicitud
Baumgartner, H. Pieters, R.
P�g. 123 - 139

Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers Evaluations of Packaged Food Products and Restaurant Menu Items	Solicitud
Kozup, J. C. Creyer, E. H. Burton, S.
P�g. 19 - 34

To Have and To Hold: The Influence of Haptic Information on Product Judgments	Solicitud
Peck, J. Childers, T. L.
P�g. 35 - 48

Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?	Solicitud
Ziamou, P. Ratneshwar, S.
P�g. 49 - 61

Cognitive Lock-In and the Power Law of Practice	Solicitud
Johnson, E. J. Bellman, S. Lohse, G. L.
P�g. 62 - 75

Consumer-Company Identification: A Framework for Understanding Consumers Relationships with Companies	Solicitud
Bhattacharya, C. B. Sen, S.
P�g. 76 - 88

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing	Solicitud
Arnett, D. B. German, S. D. Hunt, S. D.
P�g. 89 - 105