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Christopher K. Hsee, Jean-Pierre Dubé and Yan Zhang
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Pág. 133
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On Amir and Jonathan Levav
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Pág. 145
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Rui (Juliet) Zhu, Xinlei (Jack) Chen and Srabana Dasgupta
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Pág. 159
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Alexander Chernev
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Pág. 171
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Lan Luo, P.K. Kannan and Brian T. Ratchford
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Pág. 182
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Raghuram Iyengar, Kamel Jedidi and Rajeev Kohli
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Pág. 195
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Peter J. Danaher, André Bonfrer and Sanjay Dhar
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Pág. 211
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Dinesh K. Gauri, K. Sudhir and Debabrata Talukdar
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Pág. 226
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Kent Grayson, Devon Johnson and Der-Fa Robert Chen
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Pág. 241
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