REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

8 art�culos asociados

Volumen 41 N�mero 2 Parte 0 A�o 2004

Brands as Beacons: A New Source of Loyalty to Multiproduct Firms	Solicitud
Anand, B. N. Shachar, R.
P�g. 135 - 150

The Effect of Conceptual and Perceptual Fluency on Brand Evaluation	Solicitud
Lee, A. Y. Labroo, A. A.
P�g. 151 - 165

The Dynamic Effect of Innovation on Market Structure	Solicitud
van Heerde, H. J. Mela, C. F. Manchanda, P.
P�g. 166 - 183

Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data	Solicitud
Chib, S. Seetharaman, P. B. Strijnev, A.
P�g. 184 - 196

When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk	Solicitud
Gurhan-Canli, Z. Batra, R.
P�g. 197 - 205

A Mixture Model for Internet Search-Engine Visits	Solicitud
Telang, R. Boatwright, P. Mukhopadhyay, T.
P�g. 206 - 214

Waiting for the Web: How Screen Color Affects Time Perception	Solicitud
Gorn, G. J. Chattopadhyay, A. Sengupta, J. Tripathi, S.
P�g. 215 - 225

The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data	Solicitud
Varki, S. Chintagunta, P. K.
P�g. 226 - 233