REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

9 art�culos asociados

Volumen 46 N�mero 3 Parte 0 A�o 2009

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions	Solicitud
Shuba Srinivasan and Dominique M. Hanssens
P�g. 293

Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice	Solicitud
William Hedgcock, Akshay R. Rao and Haipeng (Allan) Chen
P�g. 330

Deciding Without Resources: Resource Depletion and Choice in Context	Solicitud
Anastasiya Pocheptsova, On Amir, Ravi Dhar and Roy F. Baumeister
P�g. 344

Designing Sales Contests: Does the Prize Structure Matter?	Solicitud
Noah Lim, Michael J. Ahearne and Sung H. Ham
P�g. 356

Planned Versus Actual Betting in Sequential Gambles	Solicitud
Eduardo B. Andrade and Ganesh Iyer
P�g. 372

Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion	Solicitud
Vladas Griskevicius, Noah J. Goldstein, Chad R. Mortensen, Jill M. Sundie, Robert B. Cialdini and Douglas T. Kenrick
P�g. 384

Wealth, Warmth, and Well-Being: Whether Happiness Is Relative or Absolute Depends on Whether It Is About Money, Acquisition, or Consumption	Solicitud
Christopher K. Hsee, Yang Yang, Naihe Li and Luxi Shen
P�g. 396

Assortment Size and Option Attractiveness in Consumer Choice Among Retailers	Solicitud
Alexander Chernev and Ryan Hamilton
P�g. 410

Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Beneficial	Solicitud
Iris W. Hung and Robert S. Wyer Jr.
P�g. 421