REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

14 art�culos asociados

Volumen 44 N�mero 2 Parte 0 A�o 2007

The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs	Solicitud
Lars Bergkvist and John R. Rossiter

Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty	Solicitud
Robert W. Palmatier, Lisa K. Scheer, and Jan-Benedict E.M. Steenkamp

Reservation Price as a Range: An Incentive-Compatible Measurement Approach	Solicitud
Tuo Wang, R. Venkatesh, and Rabikar Chatterjee

An Incentive-Aligned Mechanism for Conjoint Analysis	Solicitud
Min Ding

The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations	Solicitud
Thomas Kramer

Choice Goal Attainment and Decision and Consumption Satisfaction	Solicitud
Mark Heitmann, Donald R. Lehmann, and Andreas Herrmann

Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience	Solicitud
Michal Herzenstein, Steven S. Posavac, and J. Jo�ko Brakus

"Says Who?!" How the Source of Price Information and Affect Influence Perceived Price (Un)fairness	Solicitud
Margaret C. Campbell

Product Contagion: Changing Consumer Evaluations Through Physical Contact with "Disgusting" Products	Solicitud
Andrea C. Morales and Gavan J. Fitzsimons

Social Context and Advertising Memory	Solicitud
Stefano Puntoni and Nader T. Tavassoli

Understanding Impulsive Eaters� Choice Behaviors: The Motivational Influences of Regulatory Focus	Solicitud
Jaideep Sengupta and Rongrong Zhou

Transfer-Appropriate Processing, Response Fluency, and the Mere Measurement Effect	Solicitud
Chris Janiszewski and Elise Chandon

Willingness to Pay and Competition in Online Auctions	Solicitud
Tat Y. Chan, Vrinda Kadiyali, and Young-Hoon Park

Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression	Solicitud
A.V. Muthukrishnan and Amitava Chattopadhyay