REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

10 art�culos asociados

Volumen 46 N�mero 2 Parte 0 A�o 2009

Does Quality Win? Network Effects Versus Quality in High-Tech Markets	Solicitud
Gerard J. Tellis, Eden Yin and Rakesh Niraj
P�g. 135

The Diffusion of Services	Solicitud
Barak Libai, Eitan Muller and Renana Peres
P�g. 163

How Does Assortment Affect Grocery Store Choice?	Solicitud
Richard A. Briesch, Pradeep K. Chintagunta and Edward J. Fox
P�g. 176

The Effectiveness of Customized Promotions in Online and Offline Stores	Solicitud
Jie Zhang and Michel Wedel
P�g. 190

Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior	Solicitud
Xiaojing Dong, Puneet Manchanda and Pradeep K. Chintagunta
P�g. 207

Can McDonald's Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand	Solicitud
Kyoungmi Lee and Sharon Shavitt
P�g. 222

Ethical Decisions and Response Mode Compatibility:Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives	Solicitud
Julie R. Irwin and Rebecca Walker Naylor
P�g. 234

Why Do Consumers Buy Counterfeit Luxury Brands?	Solicitud
Keith Wilcox, Hyeong Min Kim and Sankar Sen
P�g. 247

The Role of Spatial Demand on Outlet Location and Pricing	Solicitud
Jason A. Duan and Carl F. Mela
P�g. 260

Field Dependency and Brand Cognitive Structures	Solicitud
Sharon Ng and Michael J. Houston
P�g. 279