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Teck H. Ho, Noah Lim, and Colin F. Camerer
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Teck H. Ho, Noah Lim, and Colin F. Camerer
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Judith A. Chevalier and Dina Mayzlin
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Yuanping Ying, Fred Feinberg, and Michel Wedel
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Michelle L. Roehm and Alice M. Tybout
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Aparna A. Labroo and Angela Y. Lee
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Rajagopal Raghunathan and Kim Corfman
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Donnel A. Briley and Jennifer L. Aaker
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Roselinde Kessels, Peter Goos, and Martina Vandebroek
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Timothy J. Gilbride, Greg M. Allenby, and Jeff D. Brazell
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Hans Baumgartner and Jan-Benedict E.M. Steenkamp
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Dennis Fok, Csilla Horváth, Richard Paap, and Philip Hans Franses
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Bart J. Bronnenberg, Carl F. Mela, and William Boulding
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Rajesh Chandy, Brigitte Hopstaken, Om Narasimhan, and Jaideep Prabhu
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